Fer is originally from Mexico City, where she studied marketing and communication. She built her career in the mass consumer products sector, specializing in brand development, focusing on understanding the market to find business opportunities and new ways to connect with consumers. In 2024, she moved to Los Cabos, a place that captivated her with its natural beauty and the warmth of its people. In 2025, she joined Los Cabos Children’s Foundation, where she seeks to apply her knowledge to help more people contribute to improving the quality of life for children and adolescents in Baja California Sur.