Ana has lived in San Jose del Cabo for 14 years and is originally from Hermosillo, Sonora. She studied International Marketing and has a Master’s Degree in Tourism Management, as well as in Digital Marketing and Social Media. For more than 20 years she has been involved in educational, religious, and philanthropic projects, mainly supporting youth. She has professional experience in tourism, public relations, editorial communication, and segment marketing. She started working in LCCF in January 2022, with a main focus on strengthening the mission and vision of the organization through promotion in different external communication channels.